Privacy Policy


Last update: October 02, 2020.

Operadora de Campos de Golf Pueblo Bonito, S.A. de C.V., Recursos Humanos PB Pacífica, S.A. de C.V., Operadora Hotelera Cabo Maz, S.A. de C.V., Operadora Pueblo Bonito Sunset Beach, S.A. de C.V., Operadora Rosé, S.A. de C.V., and Consultores Pueblo Bonito, S.A. de C.V., individually, the “Responsible Party” and jointly “Grupo Pueblo Bonito”), with conventional domicile at Predio Paraíso Escondido S/N, colonia Centro, Cabo San Lucas, C.P. 23450, Los Cabos, Baja California Sur; shall be responsible of the use and protection of your personal and sensitive personal data, in compliance with the Federal Law of Personal Data in Possession of Individuals, the Guidelines of the Privacy Notice; and in this regard we inform you the following:

This page informs you of our policies for the collection, use and disclosure of your personal data when you use our services, or you visit our facilities you accept the collection and use of the information in accordance with this policy.


The personal data in possession of Pueblo Bonito and that we receive from you, shall be used for the following purposes that are necessary for the service requested:

  • Rendering of reservation and lodging services as well as to process, update, modify and cancel the services requested by any means of communication: telephone, internet, electronic or in person.
  • Rendering of restaurant services and meal packages.
  • Rendering of catering services.
  • Rendering of event organization services.
  • Rendering of touristic and commercial services.
  • Rendering of SPA services and prevention in case any client presents a special health condition of which he/she must or desires to inform Pueblo Bonito. In this case, sensitive personal data may be requested.
  • Improve or satisfy the needs of the clients and the services provided.
  • Perform direct reservations or on-line through the internet and apply the necessary relevant charges and any other charge required in accordance with the purposes established herein.
  • Send e-mails or make telephone calls so as to confirm data related with reservations made, receive offers, or request identification documents of the client or holder of the credit card when necessary.
  • Administer memberships, including the processing of data for invoicing, handling of your account, maintain a transaction history; apply discounts and perform clarifications and investigations required so as to analyze if the client is under any physical or medical treatment that may restrict his/her participation in any treatment of the SPA and/or special care that must be in place for the client when offering other kind of services.
  • Perform charges, collections, refunds or reimbursements.
  • Inform with respect to aspects related with memberships and possible benefits.
  • Comply with the obligations related with the mentioned services.
  • Maintain an adequate communication with the clients.
  • The images and sounds captured by the surveillance cameras shall be used for your safety and well as of those that visit us.

Additionally, we shall use your personal data for the following purposes that are not necessary for the service requested, but allow and facilitate us to offer you better assistance :

  • Inform with respect to new services, products or events related with the foregoing services, including sending advertising and informational bulletins, surveys and changes.
  • Information regarding promotions and discounts related with the mentioned services.

The objection to the treatment of your personal data for these purposes, shall not be a motive to terminate the commercial relation with Pueblo Bonito.


In order to achieve the purposes established herein, we shall use the following personal data:

  • Full name.
  • Gender.
  • Nationality.
  • Age.
  • Domicile
  • Cell phone number.
  • E-mail.
  • Credit card number.
  • The images and sounds captured by the surveillance cameras.

In addition to the mentioned personal data, for the purposes established herein, we shall use the following personal data which is considered sensitive and that require a special protection:

  • 1. Physical and medical condition, including taking the body temperature.
  • 2. Medical history.
  • 3. Racial or ethnic origin.


You are entitled to acknowledge the personal data we have of you, for what we use the same and the conditions of use (Access). In addition, it is your right to request the correction of your personal data, if it is not updated, incorrect or incomplete (Rectification); to eliminate from our records or database when you consider that the same is not being used in accordance with the principles, duties and obligations established in the law (Cancellation); as well as to object to the use of your personal data for specific purposes (Opposition). Such rights are known as “ARCO” rights.
In order to exercise any of the ARCO rights, you must submit the corresponding request by e-mail to:, including the following information:

  • Name of the holder
  • Domicile of the holder or e-mail so as to respond your request.
  • Documents accrediting your identity or authorization to represent you in the request.
  • Description of the personal date with respect to which any ARCO right shall be exercised.
  • Any other element that allows the location of the personal data and response of the request.

If your request does not satisfy the mentioned requirements, the Privacy Department may request you within the following 5 days after the reception of your request to submit the elements or documents necessary so as to respond the same. You shall have 10 days to comply with the request, otherwise the corresponding request shall be considered as not submitted.

In order to acknowledge the procedure and requirements so as to exercise the ARCO rights, you may contact our Privacy Department sending an e-mail to:, same that shall respond to the request for the exercise of such rights, and shall resolve any doubts you might have regarding the treatment of your information. The contact information of the Privacy Department are the following: Predio Paraíso Escondido S/N, colonia Centro, Cabo San Lucas, C.P. 23450, Los Cabos, Baja California Sur; Mexico, e-mail:

You may revoke the consent you granted for the treatment of your personal data. However, it is important that you consider that we cannot address your request or conclude the use immediately, in virtue that it is possible that due to any legal obligation we require to continue treating your personal data. In addition, you must consider that for certain purposes, the revocation or your consent shall imply that we may no longer may render the service requested, or the termination of the relation with us. In order to revoke your consent you must submit your request by e-mail to:

In order to acknowledge the procedure and requirements for the revocation of the consent you may contact our Privacy Department.
So as to limit the use and disclosure of your personal information we offer you the following means:

  • The recording before the Public Registry to Avoid Advertising, in Spanish Registro Público para Evitar Publicidad, of the Federal Consumer Protection Agency, in Spanish Procuraduría Federal del Consumidor (“PROFECO”), so that your personal data is not used to receive advertising or promotions of companies of goods and services. For more information with respect to such recording, you may visit the website of PROFECO, or directly contact the same.
  • The recording in the exclusion list “Exclusions Pueblo Bonito”, so that your personal data is not treated for marketing, advertising or commercial prospecting. For more information, send an e-mail to

In order to protect your confidentiality; we shall send the response to your request to the e-mail provided and the same shall be available for the petitioner at the domiciles established herein.


We reserve the right to perform at any time modifications or updates to this privacy notice in order to comply with statutory and jurisprudential authorizations, internal policies, new requirements for contracting services or any other cause. In such case, the modifications shall be available at the following domicile: Predio Paraíso Escondido S/N, colonia Centro, Cabo San Lucas, C.P. 23450, Los Cabos, Baja California Sur; Mexico.
We shall inform you by e-mail and/or a notice in our website or our facilities, before the modification is effective and we shall update the date of the “last update" in the upper part of this privacy notice.


For the purposes established herein, we may collect your personal data by several forms:

  • When the information is directly provided by the client.
  • When we obtain information by means different to those mentioned and that are permitted by law.


We shall withhold your personal data only during the time necessary for the purposes established herein. We shall withhold and use your personal data to the necessary extent in order to comply with our legal obligations (for example, if we are obligated to maintain your data so as to comply with applicable laws), resolve disputes and enforce our agreements and legal policies.


Pueblo Bonito, transfers the personal data in is possession to:

  • Companies that pertain to the same corporate group.
  • Employees or third parties subcontracted for the rendering of the services and/or the purposes established herein.
  • Credit institutions or bank institutions in order to perform clarifications due to incorrect or improper charges that derive from the rendering of services and the activities of Pueblo Bonito.


We inform you that on our website we use cookies, web beacons and other technologies by means of which it is possible to monitor your conduct as an Internet user, provide you a better service and experience as user when browsing our website, as well as to offer you new products and services based on your preferences.

The personal data that we obtain from these tracking technologies are the following: browsing schedule, browsing time on our website, sections consulted, and websites accessed prior to our website.

These technologies may be disabled performing the following steps:

  • Access the subsection “Cookies” of the section “Terms and Conditions of the site”;
  • Click the subsection “Cookies”;
  • Read the warning message with respect to disabling cookies, and
  • Click the legend that indicates to activate the disabling mechanism of cookies

You may indicate your browse to reject all of the cookies or indicate when a cookie is sent. However, it is possible that you may not use certain parts of our Service.


Under certain circumstances, we might be obligated to disclose your personal data, if required by law or as per valid requests of public authorities (for example, a court or governmental agency).

In addition, we may disclose your personal data if we consider in good faith that such action is necessary in order to:

  • Comply with a legal obligation.
  • Protect and defend the rights or property of Pueblo Bonito.
  • Prevent or investigate possible errors related with the service.
  • Protect the personal safety of the users of the service or of the public.
  • Protect against any legal liability.